Retirement, Nursing, and Home Care Providers

Hi I'm Jory,!

That's me on the right in the picture below.  I have worked with seniors my whole life.  It's my passion, and it's what I know best.  When I'm not dealing directly with my own clients, I help other retirement home owners to improve their businesses, and attract new residents.
How it all started...
I was 18 years old.  My mother cared for elderly patients.  She had a client named Elizabeth.  Elizabeth was so happy with the care my mother provided, that she offered her a position as her in home care provider.  As part of the agreement, my mother, my two siblings and I, all lived in Elizabeth's home.

After a few months, my mother also had another elderly client that she cared for part-time.  My mother had to assist this new client during the day frequently.  My two siblings were always busy, so I ended up being the one who cared for Elizabeth when my mother wasn't there.

After doing this for a while, my skills as a care giver grew.  I learned how respect and compassion can go along way when taking care of others.  My ability to communicate with Elizabeth got better, even though she was becoming less and less able to verbalize what she wanted.

A few years later I opened a residential care facility for the elderly (RCFE) with six patients.  That business went really well.  Then the opportunity to care for an elderly woman in her home came up.  That's when I started providing in home care for the elderly.  I transitioned into this model, and have been doing it ever since.

I am often asked for help from retirement home owners who have trouble filling their beds.  So I've decided to take this on as a new challenge.  I know the industry.  I know how to get new patients, and I also know what prospective clients are looking for in a retirement residence.

If this is something that you need help with, then book a call using the link above, so we can chat about how I can help you out.
Our Proprietary "Fill Your Beds FAST System!" 
will have a no vacancy sign on your door in no time...
We have a very unique approach to helping retirement residences like yours get more clients.  While our competitors come in and try to sell you their marketing services without even knowing what you need, we do things much differently.  Our "secret formula" takes a holistic approach to helping you improve your business, so that you can quickly get more residents and improve your bottom line.

Let's face it, the number of people seeking a retirement residence to move into is increasing everyday.  If you are struggling to fill your beds, then there is something that needs to be fixed!  Our methodology allows us to get to the root of your business challenges, so that we can fix the underlying issues that are holding you back.  Once you get this right, you'll never have trouble finding new residents when you have openings.  You may even have a waiting list!

Here's our secret formula:                       P + E + O.S. = M.R.

Positioning + Exposure + Ongoing Support = More Residents & More Revenue!

Let me explain what this means to you:


This is how we make you look REALLY good to anyone who finds you online. You must have a professional online presence if you expect to be taken seriously. Get this wrong and it will cost you big time for a long time to come!

Baby boomers are web savvy. They know how to check your business out, and they also know how to check out your competitors. We will work with you to get you looking and operating better than your competition, so new residents are drawn to you like a moth to the brightest light!


It doesn't matter if you have the best looking website, Facebook business page and 5 star reviews, if nobody can find you! We have 3 mechanisms to get you in front of your ideal clients. 

Most others in this industry only have 1 approach. We cover all the bases so that you are seen by those searching for you right when they want to use your services! We even go offline to find new clients for you...

On-going Support

Our goal is to work with you to fill your beds, and help improve your business. We consult with you, and your team, to help you operate more efficiently. Saving you time and money.

We can also assist you with staffing, and improving the atmosphere for both employees and residents. Let us help you make your retirement residence "The First Choice for Seniors in Your Area"!
Some Statistics from about Baby Boomers, and How those numbers will impact 
the growth of Retirement residences:
By 2030, according to the U.S. Census Bureau's 2017 National Population Projections, all of the baby boomers will be older than 65. At this time, one out of five U.S. residents will be of retirement age, and by 2060, people aged 65 and over will make up almost one-fourth of the population.

Overall, the spending power of baby boomers is expected to reach $15 trillion worldwide by the end of 2019.  So this group of people has money to spend.

There are actually two different aspects to how this will impact the growth of retirement homes.  Obviously, as these baby boomers get to the point in their life when they require assisted living care, many will be actively searching for residences that meet their needs.  

But even before that happens, many baby boomers have aging parents that they currently care for. As the baby boomers become less capable of managing the needs of their parents, they will require the services of retirement, or nursing, homes for their parents.
This is clearly a growth market. Retirement homes and related services will grow considerable over the next 40 or so years. Companies that have solid reputations, good online and offline presences, and quality care, will flourish and enjoy substantial growth.

On the other hand, retirement residences who don't move with the times, who have poor reputations, little to no visibility in the market, will inevitably be out of business. Their stronger competitors will expand and capture more of the market and profits that go along with that.
are you losing revenue every month because you have empty beds due to having a poor online presence ?
We get it... you have beds that NEED to be filled NOW.  You are losing money everyday that you have empty beds that could be bringing you more revenue and profit.

Do you know how your prospects see you, and your business online?  Are you easy to find when they search for a retirement or nursing care facility in your area?  Do you have multiple 5 star reviews that help others see how well you run your facility?  Do you have a professional, consistent, online presence across all your social media profiles and your website?

Do you know how to get in front of the people who are actively looking for a residence to call their new home?
Even if they find you, would they trust that your residence is the best place for them to move into?
 What if the people in your area, who are actively looking for a long care retirement living arrangement, can't even find you because when they search they only find your competitors websites?
 What if they do find you online, but your website, social media presence and/or reviews are poor and don't accurately reflect how much you care about your residents?
 Do your staff members ALWAYS treat your residents, and their families, exceptionally well?  Would those people recommend your residence to their friends because they feel like they are made to feel special?  How do you get your employees to be "the best in the business"?  What can you do as the owner or manager to lead by example and show appreciation for a job well done?
 Do you differentiate your business from your competitors, so that your prospects feel like you are the BEST choice for them?  What do you offer that others don't?  Do you highlight that in your online marketing?

How much money are you losing because you don't have all of the above elements in place?  
$5000 per month, $10 000 per month, $20 000 per month, more?

"Graceful Aging Consultants" - we work with you to give you an unfair advantage 
over your competition!
As consultants in this industry, we do much more than a typical marketing company, or a referral agent does.  We make sure that the first thing we do is position you properly so that you come across as the best retirement residence in your area.  
We have industry insiders who currently work in the retirement space who will work with you, to help you understand what needs to happen in order for you to grow your business consistently, and to optimize your profits!  We use our proprietary business systems, and relationship building experience, to ensure that your mission to serve is aligned with your daily business operations.  

Once your website, social profiles and online reputation are overflowing with positive professionalism, we then use our expertise in promotional marketing to get you in front of your perfect prospects so that they reach out to you.  We put you in front of them at just the right time, so that they "find" you and connect with you to find out more.

Wouldn't you prefer that clients come to you, rather than you continuously "hoping" and "praying" that you can find people to fill your empty beds?  Shouldn't you be focusing on providing exceptional service for your current clients rather than constantly struggling to find new clients?  Well worry no more, because we have you covered!

When you get all of the above setup properly, business becomes MUCH easier!  Finding new clients won't be something that keeps you up at night, and serving your residents in a superior way will become the norm.

We have a holistic approach to business.  It isn't about doing some things well.  It is about doing the right things, in the right order, to maximize your ROI and grow your company seemlessly!  We work with you to put the puzzle together.  We are business growth specialists and consultants, who know what needs to be done, and how to get it done so that you reap the rewards.

Your competition won't have a chance!  We will make you look so good, that your competitors will be wondering what you've done to become the premier retirement residence in your area virtually overnight!  You won't be competing with them anymore, they'll be desperately trying to keep up with you...
Here's how we'll proceed once we start working with you:
Step 1
Once you connect with us, we'll set up a time to get on a call, or to meet in person with you.  Don't worry, this isn't a sales call!  We don't try to hard sell you on our services like MOST companies do.  All we do on the first call is chat about your business.  We need to know what is working, what needs to be fixed and what needs to be added so that you are positioned properly as "the go to retirement residence" in your area.

We will go through a series of discovery questions that help us to understand your business so that we can determine how we can best help you.  We don't assume we know what you need help with, we get the facts and start from there.
Step 2
Once we understand what challenges you are currently struggling with, we do an in depth Digital Visibility Report.  This is an extensive investigation in which we analyze how you stack up against your competitors.  We review your online presence to see how your prospects see you, if they can find you, and what you are already doing well, versus what you need to correct.

Once we have thoroughly researched your company, your competitors and your online presence in your area, we reconnect with you to go over the findings.  This is a "game changer" for most of our clients.  Once you see things objectively, it becomes easy to outmarket your competition because you'll know what needs to be done in order for you to be seen as the best option for your prospects.

If you have any questions about why your business is underperforming, then this will clarify everything.  This is priceless because you'll know what to fix and in what order to fix it!
Step 3
Once we complete our Digital Visibility Report and present our findings to you, we'll discuss which items we can help you with, and how we go about doing that if you want our assistance.  If you start working with us we will gather some basic information that will allow us to start implementing the steps we outlined for you.  Our goal is to help you get up to speed as quickly as possible!
Step 4
We will communicate with you regularly, help you build an outstanding positive reputation, and to improve your services as needed.  You'll always know what we are doing in the background because we specialize in working with our clients closely.  We become "partners" in our approach to growing your business.  We will do everything we can to set you up for success You will never be left wondering what's happening with your marketing, or what you should be doing next.
Our No Brainer offer... 
It would be Really Smart to take us up on this!

Here's what you get:

  • Initial Discovery Session. This typically takes about 45 minutes. We'll help you better understand your business by asking you questions that give you, and us, insight into your operation. You'll actually start to SEE THINGS more clearly just from this discussion. This would have a minimum of a $97 value.
  • Digital Visibility Report. As I mentioned above, this is a comprehensive business and marketing analysis. We'll look at your current online presence and those of your competitors. If they are running ads, we'll find them. If they have good reviews, bad reviews, no reviews... well we'll find those too. And a whole bunch more! $297 value, but worth it!
  • Debrief and Recommendations. Here's where we take the time to go over our findings. We'll go over our finding with you and explain everything so that you understand it. If you have questions for us, we'll be happy to answer them. You'll see why our clients choose us when then need to increase their business. This will be an eye opening experience for you. I bet you'll understand your market better than any of your competitors just from the findings in this report. This debrief usually takes about an hour. We could charge $497 for this and it would be well worth it!

Too Good To Be True Offer:

Since it's November as I write this, and I have less than 2 months to bring on 5 new clients, I'm willing to give you all of the above for a whopping price of $0! That's right, nothing, notta, zip!   
What's the catch? Well there's 2 actually, if you can even call them that. 
- First, we can only do this for the next 5 people that contact us. We just can't spend all this time and not get paid and do that for long without going out of business! 

- Second, we are hoping that you see so much value in the information we provide you, that you'll want to hire us to make it all happen. However, there's no pressure, we don't work like that. We know that even if you don't want to work with us now, you may want to in the future, or you may refer us to someone you know who might like our help. That's it.

STOP Leaving Tons of Cash on the Table...

Every month that you have empty beds, costs you tons of money!  With the proper positioning, exposure and support, you can fill your beds and keep them full!  Don't let your competitors steal your business.  Let us help you fix this now, before you lose any more money!

Contact Us By Clicking -> HERE so we can set up a time to discuss your needs and how we can use our proprietary system to help you grow your business!  NOTE: This isn't a sales call!  So don't worry we won't be asking you to buy anything.  We just want to connect to discuss your situation and determine if we can help you out.
What our clients are saying about us...
Do you lock me into long term contract?
No!  Most of our services are offered month to month.  That way, if for any reason you aren't satisfied with our services, you can cancel before you are billed for the following month.  This means that we have to produce the results, or you'll fire us!  We know that we can get the job done, and if we can't then we don't deserve your business!

Under special circumstances, there may be some services that require some sort of ongoing commitment from you.  If this is the case, we will ensure that you fully understand this before moving forward.
What happens if we have questions or need help with something?
You will have direct access to your account manager and head marketing consultant, including their mobile numbers and emails.  If we aren't available right when you call, we'll get back to you very quickly.  Remember this is a relationship business.  We are here for you.  You will never have to open a support ticket and wait days to hear back from us like you have to with other companies!
What results can I expect?
The whole purpose of our Digital Visibility Report is to determine what you need to position and grow your business.  We will diagnose what the issues are.  Then we'll tell you how to fix them, and how long it should take.  Improving your visibility online, and using that to get you more business, is a process that takes a bit of time and effort.  Your business is unique.  So we will look at what needs to be done, then we'll let you know what results you can expect.  Our goal is to over-deliver and work with you long term.  We will do whatever is needed to get the job done quickly and effectively.
How do I know if what you are doing is helping my business?
Good question!  Some of the online visibility activities will be very obvious including website improvements, Facebook business page creation, reputation management implementation, etc.

If we are running any ad campaigns for you, you'll get reports on how things are going.  Solid marketing companies who run ads for their clients, always supply regular reports that cover results generated.  At the end of the day it is about profit and results, not activity.  So we work hard everyday to move the needle in your business and get you a positive ROI on the investment you make with us.
Graceful Aging Consultants:
Meet your new team Leaders:
Jory Guron has vast experience working in the retirement business.  Jory has owned and operated multi-unit retirement facilities in addition to working with home care clients.  Out of need, he has decided to help other retirement home businesses improve reputations, decrease vacancies, while increasing revenues.
Darcy Aleck is a seasoned marketer and and expert business problem solving strategist.  Darcy uses his extensive marketing experience to help businesses get to the next level and beyond!
Chris Saunders is our local tech wiz.  Chris specializes in increasing revenues via paid advertising.  He also develops automation systems for clients so that they save time and make more money.
© 2019, Graceful Aging Consultants
Powered By